NORFOLK, Va.—(April 7, 2009)—ForRent.com, a division of Dominion Enterprises, has launched its second annual video contest. The "Ready2Move?" video contest asks apartment seekers to tell ForRent.com why they are ready to move for a chance to win $10,000.
"We wanted to not only build on the success from last year's video contest, but to take it to the next level by integrating with Facebook," says Terry Slattery, president of For Rent Media Solutions. "Last year's contest raised brand awareness and built brand loyalty for ForRent.com, which increased the number of potential renters using the Web site and ultimately delivered more qualified leads to our clients."
In 2008, ForRent.com worked with Vitrue, a social media company, to launch its first nationwide video contest, which yielded a 57 percent increase in site traffic. This year the contest engages users with a simple question: Are you ready to move? The concept gives users flexibility with their responses and allows for plenty of fun and creative interpretation. The contest will live on Contest.ForRent.com and users can participate directly from Facebook. Facebook was a natural evolution of ForRent.com, as over 52 million users in the U.S. alone spend an average of 169 minutes per month (comScore estimates) on the site. YouTube, MySpace and Twitter will also be used to market the contest.
Entrants can log on to Contest.ForRent.com between April 1 and May 27 to submit their video. Visitors have the opportunity to vote from May 6 to June 24. One voter will win $1,500 just for casting their vote!
The winning video and the top three finalists will be announced on or around June 24.
To learn more about ForRent.com's "Ready2Move?" video contest, log on to contest.forrent.com.
About For Rent Media Solutions™
For Rent Media Solutions is the multi-family housing solution for apartment seekers, property managers and owners. The company operates For Rent Magazine®, and ForRent.com™-The Magazine, publishing 98 magazines covering more than 190 markets nationwide. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
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