ForRent.com, anchor Web site of For Rent Media Solutions™, a division of Dominion Enterprises, has launched an augmented reality Layar mobile application. The application lets apartment seekers view their current location through the camera of their iPhone® 3G S or Google Android mobile phone with a "layer" that shows them all the available apartments on ForRent.com within a 10-mile radius.
As a free mobile application, available from the iTunes Store or from Android Markets, Layar shows users their surroundings by displaying real-time digital information on top of reality through the camera of their cell phone. Once the apartment seeker selects the property of their choice, phone and email contact information appears at the bottom of the screen. Through the Layar application, they can also access the ForRent.com mobile site for even more property information.
"Mobile media is a leading method of communication among consumers," says Terry Slattery, president of For Rent Media Solutions. "According to comScore Media Metrix, 80.1 million mobile users browse or use mobile applications. While an additional 31 percent use text messaging. The Layar application has been well received worldwide. As the first Internet listing service to use this application, we are proud to be connected to the next step in mobile technology and look forward to the future of mobile media."
To find ForRent.com listings through Layar, apartment seekers must download the Layar application. Next, they search for the term "apartments" or "ForRent.com" to find the ForRent.com mobile application icon. From there, they simply point their phone in any direction and all available apartments on ForRent.com within a 10-mile radius will appear on the screen as colored pins.
About For Rent Media Solutions™
For Rent Media Solutions™ is a leading resource for property managers and renters. The company operates ForRent.com and For Rent Magazine®, and publishes 99 magazine titles covering more than 190 markets nationwide.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
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