NEW ORLEANS, LA – The Multifamily Conference Series announced today the availability on MultifamilyBiz.com of its on-demand digital media Webcast "The Changing World of Marketing Your Community Online." Delivering 60 minutes of captivating and informative discussion, the broadcast investigates the rapid changes and trends that are affecting the way communities are presented and marketed online.
Driving this new Webcast is the combination of changes in demographics and technology that are causing a shift in the way apartment communities are being populated. Current statistics show that "Gen-Y" will make up 34% of the population in the United States by 2015. Utilizing an in-depth look at how the "Renter Nation" or "Gen-Y" population impacts the apartment marketplace, "Changing World" pointedly addresses how the traditional forms of Internet marketing are no longer effective and guides multifamily owners and operators on properly realigning their technology and marketing focus.
With the emergence of new communications technology, today's renters are relying more heavily on devices delivering vast amounts of mobile information. "Changing World" brings to light how the multifamily industry can utilize the latest tools and resources to reach prospective renters without going through the normal trial and error process which abounds with Internet products. This Webcast includes discussions about classified sites such as Craigslist, social media channels like Twitter, Facebook and YouTube, and emerging platform technology that is providing a quantum leap for the online apartment marketing game.
The on-demand digital Webcast is available online at: www.MultifamilyBiz.com
The Multifamily Conference Series is hosted by property management expert Ernest F. Oriente of PowerHour® and multifamily technology innovator Kerry W. Kirby, CEO of 365 Connect and MultifamilyBiz.com. With a combined experience of almost 50 years in the multifamily housing industry, Ernest and Kerry deliver comprehensive, educational and leading edge informational programming. From strategies on maintaining optimum performance of multifamily communities to the latest technology trends, their MultifamilyBiz.com + PowerHour LIVE Digital Webcast covers a variety of topics trending in the multifamily marketplace.
About PowerHour: PowerHour is a thought-leader in executive recruiting services, search engine optimization (SEO), search engine marketing (SEM), national Wi-Fi, national real estate building insurance and investment banking services for its property management clients around North America. Since 1995 PowerHour is the industry leader and author of the SmartMatch Alliances book and moderates the largest property management LinkedIn groups in the world. The PowerHour Team has collectively spent 26,460 hours working with leading property management companies and their executives, providing training and guidance in leadership, the Internet, sales strategies and high-leverage marketing for leading Property Management companies worldwide. For more information regarding PowerHour and its services visit: www.PowerHour.com
About MultifamilyBiz.com: MultifamilyBiz.com is the place to be for everything touching multifamily housing. From the latest industry news, member posted press releases, to its robust vendor directories; MultifamilyBiz.com is dedicated to providing a suite of focused, leading-edge, online tools and resources for maximizing and accelerating commercial activities in the multifamily marketplace. For more information regarding MultifamilyBiz.com and its services visit: www.MultifamilyBiz.com
About 365 Connect, LLC: Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is rapidly becoming a leader in web-based multifamily technology platforms with an array of products ranging from online leasing centers and interactive resident platforms to MultifamilyBiz.com, a leading B2B industry portal. More information on 365 Connect businesses and services is available on the Web at: www.365connect.com